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• Conversion rate increase of 27%
• 300 % increase in search engine traffic
• 15 % increase in average order value (AOV)

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“What’s the top secret to developing a winning blog, one that draws an audience, grows your brand and improves your products sales?” writes Hallie Mummert, editor in chief for Target Marketing. In this article, Hallie writes about Steve Spangler’s relationship with Netconcepts Founder and President, Stephan Spencer. “Spangler works with Stephan Spencer, president of Netconcepts, an e-marketing services firm that specializes in natural search, to develop and optimize his blog.” Read this article to discover “a few lessons they have learned about what information to post and how to go about doing it so your blog becomes more than a one-way conversation.”

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Mike McDonald of WebProNews interviewed our very own Stephan Spencer at SES in San Francisco earlier this month, on May 3 2007. This 6.5 minute interview with Stephan and Mike discusses the insider secrets to blog marketing.

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For the world’s foremost outdoor outfitter, Cabela’s, ecommerce landing page have made all the difference. Derek Fortna, Marketing Program Manager for Cabela’s, has been implementing best-practice search friendly marketing since his switch to Netconcepts’ GravityStream platform.

“With the earlier system, he says, “If I’m a user searching for boat trailer parts, I can’t buy from that page, I have to make another click to go into the web site to make a purchase. With the GravityStream proxy, if I find what I want I can place the order right there.”

Read the article here.

For more information about Cabela’s success with Netconcepts, read the Cabela’s Case Study.

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The New Zealand Marketing Association announces that Netconcepts’ patent-pending GravityStream technology to optimize the “long tail” of product-related natural search traffic and sales for online retailers won Gold in the category of Innovation.

Read the entry submission and GravityStream product overview published by the NZ Marketing Association and written by Netconcepts’ very own Chief Executive Officer, Nigel Varcoe.

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Brian Quinton, author for DIRECT Magazine discusses the effect of Long Tail optimization and the opportunity held by unbranded keywords. Quinton turns to Netconcepts’ VP of Search, Brian Klais, for expertise of the Long Tail of Natural Search key performance indicators.

Unbranded keywords are the key to unlocking natural search’s success potential. However, the ability to measure your natural search channel and quantifying your ROI is a new concept for most companies. Quinton does a great job of tying in the research and background that went into Netconcepts’ white paper “Chasing the Long Tail of Natural Search” to these ground breaking advancement in search.

Read this entire article and learn how to capture your own Long Tail.

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Elinor Mills, author for CNET News.com discusses the effect of SEO on Newspapers and the websites those newspapers maintain. It may not be a new concept to us but those folks working with the print medium have not had to worry about SEO, until now.

Headlines are a primary focus for print marketers. “Good” headlines can catch the reader’s attention and pull them into the article. However, “good” happens to be in the eye of the beholder. Clever and witty headlines may catch reader’s attention but search engines are not so easily persuaded.

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Mike McDonald of WebProNews interviewed our very own Stephan Spencer at SES in Chicago last month, in December 06. This 10 minute interview with Stephan and Lee Odden from TopRank discusses the credibility of Web 2.0 marketing tactics in the eyes of consumers.

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Heidi Cohen, author for ClickZ, discusses the latest Advice & Opinions. By & for Marketers. In this section, Cohen gives high-level explanations for “Ten Trends to Drive Traffic and Sales in 2007.”

At top if this list are “social media” outlets and proper “search marketing.” Cohen gains input from Netconcepts’ Founder and President, Stephan Spencer for his expertise on these trends.

Spencer first describes the importance of social networks and their key role in today’s marketing. He goes on to explain the dynamics of search marketing and how companies will need to tap into the Long Tail of natural search if they want to seriously compete in the market place.

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Lee Odden, CEO of TopRank Online Marketing, took a few moments to interview our very own Stephan Spencer at Search Engine Strategies (SES) in Chicago last month, December 6, 2006. This, slightly over, 2 minute interview with Stephan discusses blogs and feeds and how to optimize them for better search engine rankings.

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